Online Identity Management
The internet is a very important platform for human beings the world over. Many people in the world use the internet for many activities. Its use for advertisement is rampant. Building of brands is also happening online. The brand can be your own name that you want to sell to make money or for other reasons. Creating of a brand from your own name starts with creating an online profile.
Creating an identity for your name online is not difficult. Management of the profile is however not as easy. This is because everything is revealed when a name is searched on search engines. In some cases, you might not want some aspects of your life to be revealed when searched on a search engine. This poses a problem. You want only some parts of your life revealed. How can you achieve this?
You cannot talk about online identity management without including search engine optimization. With search engines, it is possible to customize what appears after searching. When properly utilized, search engine optimization can sort out the problem of specific aspects of your name being revealed when searched. SEO is used often in business to create a competitive advantage. This is in relation to people searching for products that are offered by different competing companies.
A good example of situations that can arise when online identity management is not well handled is the case of Michael Bullard Jr. This gentleman happened to have a court case which caused serious legal litigations. From the cases, information about his life was revealed. Even his images were attached to the court case as portrayed on online platforms. The main issue arises when it comes to using search engines to search the person. Mainly, what appears is information related to his legal challenges. That includes photographs taken when in custody.
From Michael Bullard situation, there is a problem. Can Michael dictate what appears when his name is searched? Can he control what details appear? There is a solution to this. This is through optimization of what appears online. By optimizing, you are actually prioritizing certain aspects associated with your name to appear first when your name is searched.
The internet has become a very huge platform hence there is need to establish what appears when your name is searched. After that, online identity management will come in handy in ensuring that what you want portrayed about yourself is what people see when they search your name. This enables you to establish a desirable profile online using your name and then be able to use the established brand name to achieve different ventures in your life.